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VectrenLiveSmart.com is interactive web site geared toward residential customers that is focused on sharing conservation and energy efficiency resources, company news and energy safety information in a multi-media format. Unlike the sister site, Vectren.com, which is focused more on processing online transactions and listing static information, VectrenLiveSmart.com integrates video, blog-like stories and interactive resources to appeal to those customers who interface better in a more social media-like setting.